Internet Hybrid TV
Hybrid TV, connected TV, SmartTV, all those synonyms are currently
used to describe a new kind of TV devices providing capabilities to display internet
services and web content. These applications and services are offered in parallel
to traditional digital TV channels. Programs are enriched with additional content
related to the TV channel. Most popular services are portal services, online video
libraries, or sketch up TV databases and HD Teletext, which is the next expansion
stage of the well known teletext. All those hybrid services have one thing common
- they combine traditional TV offers with value added content coming from the internet.
The content is web-based and rendered by a web browser with extensions for CE devices Several standardization bodies are currently working on Hybrid TV platforms.
The most important are HbbTV (Hybrid Broadcast Broadband TV), W3C with its
Web and TV interest group, as well as the OIPF (Open IPTV Forum). Fraunhofer FOKUS
supports actively all three standardization efforts with contributions and proof-of-concept
implementations as well as interoperability testing. Proliferation of video services over the Internet and mobile networks presents both
threats and opportunities, pushing pay-TV operators to improve service offerings
and operations to meet rapidly rising subscriber expectations. The Snappy
VCAS architecture offers security convergence that addresses this new marketplace
with a proactive revenue security and enhancement approach targeted at digital TV
operators with IPTV, Hybrid, DVB or Mobile network architectures. VCAS integrates
protection techniques for these managed networks with standards-based security for
Internet TV delivery, using adaptive bitrate streaming protocols, to PCs
and Macs, smart phones and tablets, and smart TVs/STBs.
Snappy offers a rapidly growing ecosystem including pre-integrations with
leading encoding and streaming server vendors, and CE platforms. Snappy Internet TV can be deployed either as a standalone solution for dedicated OTT services,
or as part of a multi-network solution including IPTV, DVB, Hybrid, and other network
topologies under a unified Snappy security head-end. Furthermore, the Snappy
MultiRights™ framework enables secure
content distribution to off-the-shelf CE and
mobile devices with native media players and
non-Verimatrix DRM clients (e.g. Silverlight/PlayReady).
Uniquely, Snappy features domain-based entitlement management across VCAS
and third-party DRMs (Snappy Super Domains), enforcing domain size or explicit
device membership rules. Specifically, when content is entitled to a domain (as
opposed to a device), it is automatically available to all the super domain’s devices,
whether IPTV, DVB, HLS or third-party DRM clients managed under the MultiRights
framework.
Features
ViewRight Web for PC and Mac, ViewRight Web for iPhone OS (iPhone, iPad, iPod Touch)l, ViewRight Web for Android OS, ViewRight Web for STB (incl. Smart TVs), Open standard allowing tight integration of the technology into Snappy head-end and client devices, Use of H.264 codecs and MPEG-2 Transport Stream format enables straightforward integration into existing pay-TV head-ends, Adaptation to local bandwidth and screen types for optimized user experience, Highly scalable with multiple network support: broadband, 3G/4G, Wi-Fi, etc.
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